Affordability but at the cost of convenience. I have broken it all down for you!!!
You bought a shiny new Keurig! You are so excited. You get sucked into the “slippidy-dippidy” quick change convenience of the single brew wonder with the sample packs that came with your machine. How smart of Keurig. Because if a consumer had to face the cost of K-Cups at the time of purchase, they may decide the cost per cup is too much.
I held back on a Keurig for a long time for two reasons: The price per serving is too high. The brew did not compare to my traditional pot. I always found the Keurig to be weak (over extracting only a percentage of the grinds within a K-Cup). Then I had the Newman’s Own Extra Bold! I was so impressed with the Newman’s Own brew from the Keurig. I was shown that the Keurig is capable of making quality coffee with the right beans.
Now I needed to find a way to resolve the 50
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